INTERNATIONAL FACTOIDS  
 May 16, 2008            Published Fridays For Global Health Resources Subscribers                Volume 7, Issue 20
International Factoid

This Week

Half of European Physicians Prefer Online Rx Info

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 Half of European Physicians Prefer Online Rx Info
Physicians placing primary importance on drug representatives as major information source for pharmaceuticals: 57%

Of physicians who prefer online communications from drug companies:

  • 56% prefer receiving information via email
  • 36% prefer receiving information from pharmaceutical company corporate website
  • 28% prefer pharmaceutical product websites
  • 25% prefer receiving data from online symposium

Source: iHealthBeat Data Points, Survey: Half of European Physicians Prefer Online Rx Info, http://www.ihealthbeat.org/articles/2007/2/9/Survey-Half-of-European-Physicians-Prefer-Online-Rx-Info.aspx?dp=1 

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